So I’m sharing it here because typeface really does have personality. But if there something that might work better, it may be worth the risk to design an unique logo with a different typeface.Īlso, I really like the Font Conference video but I couldn’t think of anyway to work it in to my post. Helvetica typeface is everywhere, it spells out tax forms, labels, street signs, and company logos. If Helvetica is the best font choice for your project, go ahead an use it and try to customize it. Helvetica is a modification of the typeface with a more structurally integrated set of heights and widths, improved legibility, punctuation marks, and spacing in numbers. There was a great quote in the documentary “Don’t confuse legibility with communication.” With all typography, it boils down to what you are trying to say and in what context. But I also don’t think it should be used as an easily solution. So why do we keep coming back to Helvetica? I don’t think Helvetica should be seen as the enemy. There are tons of different typefaces to use. Helvetica is one of the most famous and popular typefaces in the world. It wouldn’t be the same as changing everything to Comic Sans but it would make me think differently. You don’t get that same distinction you normally get with an unique font. The typography used in these logos are easily recognizable. This paper The Meaning of Helvetica tells us that released fifty years after the introduction of the now-ubiquitous typeface known as Helvetica, the movie. Clearly that has been done before if you look around.īut I think there is something to be said about loss of identity. I think I could take Helvetica and make it unique. I was once told that you are more creative the more constraints you have. But there are over many, many different styles of it so customization is easily available. In 1932, Beatrice Warde, an American typographic expert, published an essay ‘The Crystal Goblet’, or known as ‘Printing Should Be Invisible’, insists on an ‘invisible’ or ‘transparent’ typography in order to elevate the printed words. ![]() On one had, I’m concerned about it being over used. Open Document The drive to the core of absence is also evident in the realm of type design. I think this documentary presents two strong arguments for and against Helvetica. Just because something is legible doesn’t mean it communicates and, more importantly, doesn’t mean it communicates the right thing.” “Don’t confuse legibility with communication.
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